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1 ♦ rate
♦ rate /reɪt/n.1 ( anche stat.) tasso; indice: the birth [death] rate, il tasso di natalità [mortalità]; divorce rate, tasso di divorzio; rate of unemployment, tasso di disoccupazione; growth rate, tasso di crescita; the rate of inflation, il tasso d'inflazione; (fisc.) flat rate, aliquota costante; (econ.) savings rate, saggio di risparmio; (econ.) wage rate, saggio di salario2 ritmo; (= rate of speed) velocità: (fisiol., nuoto) rate of respiration, ritmo respiratorio; House prices are falling at a rate of 2% a year, i prezzi delle abitazioni stanno calando a un ritmo del 2% l'anno; The rate of population growth has slowed, il tasso di crescita della popolazione è diminuito; heart rate, battito cardiaco; The average adult has a pulse rate of 70 beats per minute, un adulto ha mediamente 70 pulsazioni al minuto3 prezzo; tariffa: Can you tell me what your rates are?, mi può dire quali sono le sue tariffe?; the going rate, la tariffa corrente; What's the going rate for a babysitter?, quanto prende mediamente una baby-sitter?; at a cheap rate, a basso prezzo; a buon mercato; the monthly rate of pay, il livello salariale mensile; the rate for printed matter, la tariffa per (la spedizione degli) stampati; subscription rates, quote d'abbonamento; hourly rate, tariffa oraria; postal rates, tariffe postali; (trasp.) reduced rate, tariffa ridotta4 (fin.) tasso: the rate of exchange, il tasso di cambio; rate of interest, tasso d'interesse; rate of discount, tasso (o saggio) di sconto; rate of return, tasso di rendimento5 – (solo nella loc.) first- [second-, third-] rate, di prim'ordine [second'ordine, terz'ordine]; a first-rate writer, uno scrittore di prim'ordine6 (spec. al pl.) (fisc.) imposta locale sugli immobili (sostituita per le abitazioni dalla ► council tax nel 1990): rates and taxes, tributi locali e imposte nazionali; (antiq.) rate rebate, agevolazione fiscale ( per reddito basso)● (fin.) rate base, base del tasso di remunerazione □ (fin.) rate basis, base tariffaria □ rate book, tariffario □ (fin.) rate cut, riduzione del tasso d'interesse □ rate-making, tariffazione □ (aeron.) rate of climb, velocità ascensionale □ (aeron.) rate-of-climb indicator, variometro □ rate of wages, saggio salariale □ (econ.) rate war, guerra tariffaria □ at any rate, ad ogni modo, comunque □ (fam.) at a rate of knots, a tutta velocità □ at this (o that) rate, di questo passoFALSI AMICI: rate non significa rata nel senso di frazione di pagamento. (to) rate /reɪt/A v. t.1 considerare; giudicare: He is rated as one of the best young directors in Hollywood, è considerato uno tra i migliori giovani registi a Hollywood; to rate sb. highly, apprezzare molto q.; She is highly rated by her students, i suoi studenti la apprezzano molto; How do you rate this book?, come trovi questo libro?; I rate him among my best friends, lo annovero tra i miei più cari amici2 valutare; stimare: Battery life for this model is rated at 30 hours, la durata della batteria per questo modello è stimata a 30 ore3 classificare ( film): This film has been rated 18, questo film è stato vietato ai minori di 18 anniB v. i.1 essere classificato; essere considerato: He rates among the best contemporary poets, è considerato uno tra i migliori poeti contemporanei● to rate goods, fissare le tariffe per il trasporto delle merci □ (ass., USA) to rate up, far pagare ( a un contraente, un assicurato) un sovrappremio □ (elettr.) rated current, corrente nominale □ (mecc.) rated horsepower, potenza caratteristica ( di un motore) □ (trasp.) rated load, carico di targa. -
2 drop
[drɔp] 1. гл.1)а) капать; стекать каплями; выступать каплямиWater dropped from the ceiling into the pan on the floor. — Вода капала с потолка в стоящий на полу таз.
Sweat dropped from his brow. — Пот стекал с его лба.
Syn:б) лить, проливать каплями; выпускать по капле2)а) ронятьYou've dropped your comb. — Вы уронили вашу расчёску.
Be careful not to drop the cup. — Смотри не урони чашку.
б) бросать; сбрасыватьI'll drop these letters off as I go home from work. — Я опущу эти письма по дороге с работы.
3)а) валить, сваливать; сшибать, сбиватьI dropped him with a single punch. — Я повалил его одним ударом.
The challenger dropped the champion in the fifth round. — Претендент нокаутировал чемпиона в пятом раунде.
Syn:б) падать; валиться, рушитьсяto drop down on one's knees — опускаться, падать на колени
The apple dropped to the ground. — Яблоко упало на землю.
The bottle dropped onto the floor. — Бутылка упала на пол.
He dropped into a chair. — Он упал в кресло.
The sword dropped out of his hand. — Меч выпал у него из рук.
The roof has dropped in. — Крыша обвалилась.
The climber dropped to his death. — Альпинист разбился насмерть.
One of the buttons has dropped off and I can't find it. — Одна из пуговиц оторвалась, и я не могу её найти.
The bottom has dropped out of the market. — Рынок обрушился.
Syn:Everyone worked till they dropped. — Все работали до тех пор, пока не кончались силы.
I feel ready to drop. — Я падаю с ног от усталости.
5)а) опускатьсяHis jaw dropped. — У него отвисла челюсть.
б) опускатьto drop one's eyes / gaze — опустить взгляд, потупить взор
в) охот. припадать к земле (при виде дичи; об охотничьей собаке)6) = drop away; = drop off идти круто вниз, обрыватьсяThe cliff dropped away at his feet. — Утёс круто обрывался у него под ногами.
7)а) снижаться, понижаться, уменьшатьсяThe temperature dropped to the freezing point last night. — Прошлой ночью температура опустилась до нуля.
Sales always drop in the spring. — Продажи весной всегда падают.
Syn:б) снижать, понижать, уменьшатьHe dropped his voice. — Он понизил голос.
Syn:8) = drop downа) спускаться, плыть по течениюAt the turn of the tide the boats began to drop down the harbour. — При отливе лодки начали спускаться к гавани.
9) умеретьPeople dropped like flies within weeks of being diagnosed. — Люди гибли как мухи через несколько недель после того, как им ставили диагноз.
I lay five to two, Mathilda drops in a year. (W. M. Thackeray) — Ставлю пять к двум, что Матильда через год умрёт.
10)а) кончаться, прекращатьсяThis TV show dropped after only three months. — Это телешоу и трёх месяцев не продержалось.
б) прекращатьThe rehabilitation program was dropped by the local authority. — Программа по реабилитации была прекращена местными властями.
Plans for a new bridge were dropped due to the lack of funding. — От планов по строительству нового моста пришлось отказаться из-за отсутствия средств.
в) прекращать обсуждать (что-л.); прекращаться ( о дискуссии)Look, can we just drop it? — Послушай, можем мы оставить тему?
I'd rather let the matter drop. — Я бы предпочёл больше не обсуждать это.
г) бросать (заниматься какой-л. деятельностью)to drop German — бросить немецкий, бросить заниматься немецким языком
Drop everything and come at once. — Бросай все дела и приходи немедленно.
Syn:11) снимать, отменять, аннулировать12) разг. бросать, оставлять, покидать ( близких)He dropped all his old friends. — Он бросил всех своих старых друзей.
Syn:13)а) исключать, пропускать, опускать (что-л.); не произносить ( звук в слове)When you drop a stitch on a row you are working, pick it up immediately and replace it. — Если вы пропустили петлю в рабочем ряду, сразу же наберите вместо неё новую.
This article won't be of interest to our readers. Let's drop it. — Эта статья не представляет интереса для наших читателей. Давайте не будем её брать.
Syn:б) = drop out выпадать (о звуке, букве в слове); выходить из употребления ( о слове)This word has dropped out of use. — Это слово вышло из употребления.
14) разг.He was afraid he would drop several thousand pounds. — Он боялся, что потеряет на этом несколько тысяч фунтов.
в) запускать в обращение (фальшивые деньги, поддельные чеки)Both lots of notes were printed on the Continent and are being 'dropped' in this country. — Обе партии банкнот были отпечатаны на континенте и сбываются в нашей стране.
15) нарк. глотать, принимать ( жидкие наркотики в количестве нескольких капель)She had dropped some LSD and had been tripping for an unknown number of hours. — Она приняла порцию ЛСД и неизвестно сколько времени находилась в отключке.
16)а) сказать невзначай, мимоходомto drop a word in favour of smb. — замолвить за кого-л. словечко
to drop names — фамильярно употреблять громкие имена, хвастаться знакомством с известными людьми
He let it drop that the famous musician was a close friend of his. — Он обмолвился, что знаменитый музыкант - его близкий друг.
б) кратко набросать (записку, чертёж)to drop a line/note — черкнуть несколько строк
I dropped a draft. — Я набросал чертёж.
17)а) родиться ( о животном)б) родить детёнышей; окотиться; отелиться; ожеребиться; откладывать яйца18) карт. сбрасывать карту19) спорт. забивать гол с полулёта, производить удар с полулёта ( в регби)They dropped her from the team because of leg injury. — Её не включили в команду из-за травмы ноги.
Syn:not include, leave out21) ( drop behind) отставать от (кого-л. / чего-л.)He dropped behind the other runners. — Он отстал от остальных бегунов.
We thought the horse would win, but he dropped behind halfway through the race. — Мы думали, эта лошадь победит, но она сильно отстала на середине дистанции.
Syn:22) ( drop across) наталкиваться на (что-л. / кого-л.), случайно встретиться с (кем-л.)I dropped across an old friend in town today. — Сегодня в городе я столкнулся со старым знакомым.
Syn:23)а) зайти мимоходом, нанести неожиданный визит, забежать, заглянуть (куда-л. / к кому-л.)to drop in for tea — зайти, заглянуть на чашку чая
to drop in at smb.'s place / on smb. — зайти к кому-л.
Let's drop on Jim on our way back. — Давай на обратном пути зайдём к Джиму.
Since we're in the neighborhood, why don't we drop in at my brother's? — Раз уж мы тут поблизости, то почему бы не зайти к моему брату?
Let's drop down to his summer home and see if he's there. — Давай заедем к нему на дачу, вдруг он там.
Look who's just dropped in! — Ба, кто к нам пришёл!
б) drop + нареч. постепенно перемещаться, перемещаться поочерёдноThen one by one the guests dropped off. — Затем гости постепенно разошлись.
Hundreds of people dropped in to buy a copy at the presentation, with some lining up as early as 9 pm. — Сотни людей всё просачивались в магазин, чтобы на презентации купить себе экземпляр книги, некоторые занимали очередь с 9 часов вечера.
One by one, each jet banked and dropped away from the formation. — Один за другим, самолёты закладывали вираж и покидали боевой «клин».
The defender dropped back behind his teammate. спорт. — Защитник отступил, чтобы оказаться позади товарища по команде (и не создавать положения «вне игры»).
Many of the Confederate troops dropped back to better cover. воен. — Многие из частей конфедератов отошли в укрытие.
24) ( drop on) проявлять (назойливое) внимание к (кому-л.), останавливать свой выбор на (ком-л.)The examiner can drop on any student to answer questions. — Экзаменатор может задать вопрос любому студенту.
Why drop on me? It's not my fault. — Что ты ко мне цепляешься? Я тут при чём?
25)а) drop + прил. (быстро) погружаться (в какое-л. состояние)to drop into a film / book — с головой погрузиться в фильм, книгу
to drop into a habit of doing smth. — иметь обыкновение делать что-л.
We soon dropped back into the old life of sight-seeing and shopping. — Вскоре мы вновь вернулись к нашей прежней жизни - осмотру достопримечательностей и хождению по магазинам.
26) drop + сущ. называет действие по значению существительного•- drop back
- drop behind
- drop in
- drop off
- drop out
- drop through••to drop a brick / clanger — допустить промах, попасть впросак
to drop smth. like a hot potato — поспешить избавиться от чего-л.
to drop a line / note — черкнуть несколько строк
Drop dead! груб. — Иди к чёрту!, Отвали!, Проваливай!, Пошёл на фиг!
to drop a bombshell разг. — повергнуть в шок, ошеломить неожиданным известием
- drop a dime- drop short 2. сущ.1) капляDrops of water sparkled in the sunlight. — Капли воды сверкали на солнце.
drop by drop — капля за каплей, по капле; медленно и постепенно
2) слеза; капля дождя; капля росы; капля пота; капелька кровиThey would be faithful to him to the last drop. — Они будут верны ему до последней капли крови.
Syn:3) ( drops) мед. капли4) небольшое количество, капляAdd a drop of Tabasco and mix well. — Добавь чуточку соуса табаско и хорошенько перемешай.
Syn:to have a drop in one's eye — быть навеселе, выпить
I have had a drop, but I had not been drinking. — Я опрокинул чуть-чуть, но я не пил.
6) подвеска (у люстры, канделябра); серьга7) драже; леденец; печенье круглой формы8) падение, понижение, снижениеThe drop in temperature was a relief. — Снижение температуры привело к улучшению состояния.
Syn:9) удар по мячу, отскочившему от земли, удар с полулета ( в футболе)Syn:10) спорт. укороченный удар (резкий удар вниз через сетку; в теннисе, бадминтоне)11) карт. сбрасывание карты ( обычно в бридже)12) авиа сбрасывание с самолета боеприпасов, снабжения; сбрасывание десанта13) приземление самолета, ракеты14) ( the drop) амер.; разг. преимуществоto get the drop on smb. — получить преимущество перед (кем-л.)
to have the drop on smb. — иметь преимущество перед (кем-л.)
He had got the drop on us, and he knew it. — Он получил преимущество над нами, и знал об этом.
Two of us can handle it. We shall have the drop on them. — Мы вдвоем с этим справимся. У нас перед ними будет преимущество.
15) потомство, помёт ( у животных)The bulk of the lambs consisted of this season's drop. — Основная часть ягнят представляла собой помёт этого года..
16) падающее устройство; падающая дверца; трап17) пластинка, закрывающая замочную скважину18) театр.; = act drop; = drop-curtain занавес, опускаемый между действиями19) опускающаяся подставка, люк ( виселицы); виселицаIt comes to the morning when he is going to get the drop. — Приближается утро, когда его должны повесить.
20) крим. укрыватель или скупщик краденогоSyn:21)а) тайник для краденого; шпионский тайник22) амер. щель, прорезь (в почтовом ящике, для монеты или жетона в автомате)23) разг. деньги, даваемые в качестве пожертвования или взяткиA halfpenny's the usual drop. — Полпенни - это обычная сумма для подаяния.
24) высота, расстояние сверху внизSometimes the rope slipped, or the drop was insufficient. — Иногда развязывалась веревка, иногда высота оказывалась недостаточной.
25) обрыв, откосThe road ends abruptly in a drop to the sea. — Дорога внезапно кончается резким обрывом к морю.
Syn:••a drop in the / a bucket / the ocean — капля в море
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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